about

bbase delivers excellence in eyewear and jewelry to the world’s leading fashion retailers and brands, via private label and customized product development. With over 100 full-time employees across 6 cities, bbase is a full-service, trend-driven design and production company, deriving inspiration from the street, the catwalk, as well as broader consumer and cultural trends.

For almost 20 years, bbase has designed, manufactured and distributed annually in excess of 10 million pieces of brand-specific, market-targeted, trend-led eyewear and jewelry to leading global retailers and fashion brands in over 65 countries.

The bbase competitive advantage has been earned through rigorous focus on each step of the process. From trend forecasting and market analysis, through to branding and production, logistics and merchandising. bbase are the global specialists in the design & manufacturing of eyewear and jewelry for private label, OEM+ODM programs, supporting partners with exemplary service every step of the way.

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about

product development & design

The bbase design culture is collaborative, committed to answering the needs with product and design solutions for lifestyle fashion brands. From concept to creation, bbase’s in-house team of product developers and experienced designers across Hong Kong, New York and London, are supported by 2D-3D technical designers, a stand-alone sample room, mold making capacity and an extensive materials range. A dedicated team are appointed for each retailer or brand, developing both private label and customized programs.

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trend analysis & forecasting

bbase expertise in eyewear and jewelry trend research, analysis and forecasting delivers partner clients valuable and informative global intelligence. Trend reports research and build from micro-to-macro trends across broad market sectors, then focus on our category specialties to ensure clients access key moods, market influencers, evolving consumer trends, the broader cultural indicators as well as specific product advice. The goal is to support client’s category growth with strategic range planning and intelligence, relative to the retailer or brands specific price, market and demographic positioning and segmentation.

With an acute understanding of the global fashion market, bbase focuses on brand audience and positioning, combining specific brand profiles with extensive research to ensure clients have access to the latest global trends directly influencing their customer.

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account & merchandise management

bbase hosts account management offices and showrooms in London, Barcelona, New York, Hong Kong and Wenzhou respectively. This allows direct interaction from market to factory in all regions including the United Kingdom, Europe, USA, Canada, China and across Asian Pacific markets.

In partnering with bbase, clients experience coordinated communications with high level efficiencies across account management, merchandising and production logistics. Senior account management teams consistently drive impressive results in profitability and top line growth, matched with a dedicated merchandise management team, appointed to each client, handling the co-ordination of all phases of the process of development and production programs.

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client portfolio

By design, bbase’s reputation in the fashion accessories industry allows it to count some of the biggest names in retail among its trusted client base. Longstanding relationships include Inditex brands, H&M, Ascena Retail Group, inc., American Eagle Outfitters, Urbn group brands, as well as online retailers Asos, Zalora and others.

True to our design heritage, bbase continue to design and develop with emerging brands and welcome discussions in this area.

bbase shape-shifts to fully embody each brand’s design values with confidence and integrity, working to deliver bespoke and exclusive collections to all clients.

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production

bbase has state-of-the-art production facilities and strategic alliances across China, with capacity across Italy and Japan. Dedicated merchandising and production teams have proven strength and experience managing critical production paths, with seamless efficiency.

Enduring relationships across the board allow for stability and scale in production capacities, absolute certainty of quality control, and assurance in global compliance standards. Manufacturing capabilities include injected plastic, metals, and handmade optical grade acetate.

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innovation

Innovation in materials, future-facing industrial technology & design.

Through these thoughtful and intelligent innovations, bbase skillfully embodies a brand’s values and integrity. It then uses its own production expertise to deliver fast-fashion sunglasses, optical-grade handmade eyewear, fashion jewelry, and packaging programs.

As brands and retailers focus on differentiation through unique product and price offerings, aligning quality in materials, price and production level becomes essential. bbase specializes in recognizing and delivering production to meet these needs. This has enabled bbase to bring to market an exciting new wave of bespoke premium private label collections. Collections to date have included Madewell, Anthropologie and Massimo Dutti.

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logistics

bbase has wide-reaching global distribution coverage, with capabilities to ship directly to retail partners’ distribution centres globally.

Dedicated in-house bbase teams are integral to managing compliant production, QC, accounting, merchandising and shipping. Pricing options include FOB (free on board), CFR (cost, freight), and DDP (delivered duty paid).

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compliance & ethics

Production compliance is attained by bbase dedicated Audit and Compliance management team and our Production Management teams, who continually monitor and upgrade all processes and units. For client surety, all facilities are third-party accredited to global standards, with reports available from SGS, ITS, Bureau Veritas amongst other.

In-house testing laboratories and quality control teams provide instant feedback at production, on global compliance for all statutory chemical and product compliance across eyewear and jewelry regulations. Additionally, bbase conduct pro-active research on emerging compliance and testing issues, to then advise clients in advance of regulation, the path to achieving future compliance to market.

Contact bbase for updates on current regulations inc:

  • American Standards (ANSI Z80.3:2018 & CPSIA ; CA PROP 65)
  • European Standards (BS EN ISO 12312-1:2013 + A1:2015; BS
  • EN14139:2010; EN 16128:2015 ; REACH)
  • Australian Standard (AS/NZS1067.1:2016)
  • Chinese Standards (QB 2457:1999, GB 10810.3:2006)

bbase ethos


The bbase ethos is focused on the world at large: not only its people — employees, partners, and end consumers — but also the wider global culture both present and future. The bbase core belief system makes it aware both of how its actions impact the environment, and how it can empower future generations.

From its first iteration 20 years ago, bbase has worked to a high ethical bar, providing products made with integrity; striving to not merely follow, but to surpass fair-trade standards, and taking great steps to honour the environment in the most sustainable manner.

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social responsibility

environment

Be part of the solution.

Commitment to the environment is always top-of-mind at bbase, and the company is continually seeking new ways to minimize its carbon footprint. bbase does this by implementing initiatives geared towards helping people to think and act responsibly, and partnering with local organisations who provide education and facilities to actively make a change. With its sourcing program predominantly located in China, on request, bbase can provide a full overview on how it plans to help lead the charge in the eyewear industry on environmental initiatives and towards the United Nations General Assembly Transforming our World.

As of now, bbase is spearheading the following by incorporating them fully into its production lines:

  • BpA-free
  • Bio-acetate
  • Bio-packaging
  • Smart Logistics
  • Partners
  • LED Lighting
  • 2030 China

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bbase route to 2025

bpa-free eyewear

BpA, or bisphenol A, is a structural component found across mass manufacturing that has been widely used since the 1960s. Considered a reproductive harm risk, it is now being gradually eradicated from consumer goods — initially in the USA, and increasingly across other markets.

In discussion with Eastman Chemical Company, bbase has tested BpA-free plastic-based materials for Injection Eyewear production, as well as perfected production techniques to deliver reliable tested product outcomes.

bbase has also been working closely with various acetate manufacturers to perfect BpA-free materials for optical grade production. Numerous clients are now selling bbase BpA-free eyewear in the consumer market, with confidence.

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bbase route to 2025

bio acetate

Bio acetate is made without crude oil or toxic plasticizers such as those Phthalates banned in the US and EU. Bio acetate is also plant based and bio-degradable. While it may be more expensive than traditional acetate, bio-acetate has the benefit of drastically reducing negative environmental impact caused by the manufacture of eyewear

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bbase route to 2025

bio packaging

The eyewear industry can’t be packaging-free unfortunately. However, bbase is making it packaging-responsible, by moving away from conventional wasteful materials and opting for new recycled alternatives. The company has already converted sample bags from plastic into bio-material and is making these and other options available to clients.

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bbase route to 2025

cleaner product

It is estimated that there are more than eight million metrics tons of plastic flowing into our oceans. As mass manufacturers operating on a global scale, we must work together to stop contributing to the destruction of our planet. bbase is working on various initiatives in this area, contact us for details.

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bbase route to 2025

working environment

At bbase, change starts from the ground up. LED lighting systems have been installed in all proprietary work-spaces, and key factory floors have also been ungraded. This is a basic yet significant shift towards a more sustainable and low-waste lifestyle.

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bbase route to 2025

smart logistics

As global distributors, bbase understands that its environmental responsibility extends beyond the production of frames and packaging. By combining mindful logistics with “Smart Samples” management strategies, bbase aims to avoid as much as possible the wasteful back-and-forth so widespread in the industry.

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bbase route to 2025

people & ethics

bbase owes much of what it is today to its enduring relationships across the board. Time-tested and trusted relationships guarantees stability within its extensive range of capabilities: stability of production; certainty of quality control, and assurance in compliance on a global—and ethical—level. bbase implements ILO and ETI across all of its production capabilities and facilities. Training and auditing are consistent and pitched above standard levels—this, as well as implementing client-specific requirements on a day-to-day basis.

OVERVIEW

  • Origins
  • Talent
  • Craftsmanship
  • Loyalty
  • Transparency

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bbase route to 2025

bbase origins

bbase’s foundations are deeply rooted in creativity. Between the founders there is a 35+ year heritage in the eyewear industry, with a history of involving a community of creatively accomplished people, matching them with a dedicated team ready to deliver on all commercial aspects.

The bbase story was born from the desire to match mutually exclusive factors: raw, real talent, and steadfast commercial success. In 20 years, this has not changed: bbase remains committed to pursuing the highest creative and ethical standards, and providing consistently successful commercial results for its clients.

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bbase route to 2025

talent

With strength founded on twenty years of solid achievements, bbase continues to look forward, its vision firmly fixed on the future. bbase consists of highly skilled and talented product designers and developers who consistently deliver unique, fun and fashionable product to market, supported by superlative graphics and creative branding teams.

Supporting bbase are world class account management teams, merchandisers, and logistics specialists.

Collectively, our teams embrace the daily “speed-to-market” goal, alongside seeking and implementing sustainable solutions—and they thrive on the challenge of doing so.

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bbase route to 2025

initiatives

bbase route to 2025 includes various initiatives that are geared towards encouraging our team to think and act responsibly. bbase is partnering with local & global organisations that will assist in facilitating active changes throughout our communities.

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bbase route to 2025

support

bbase values creativity inside its workspace and also outside. Choosing to locate where we can absorb and appreciate creative environments, whilst supporting local emerging artists that surround our communities.

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bbase route to 2025

craftsmanship

bbase invests in industrial craftsmen and experimentation. With a strong focus on community development, bbase only supports suppliers and projects who themselves invest in supporting local skills.

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bbase route to 2025

transparency

Working towards a solid, risk-free supply-chain is an ongoing process requiring trust, management, and enduring relationships. bbase recognises the value of its suppliers, and working in close partnership with them has enabled bbase to constantly be improving its manufacturing and sourcing procedures.

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bbase route to 2025

loyalty

As it continues to grow, bbase actively cultivates long service and enduring relationships across all partnerships. The bbase corporate culture aims to embrace diversity, mentor leadership, and create a positive future, together.