about

 

bbase delivers excellence in eyewear to the world’s leading fashion retailers and brands, via private label and customized product development. With over 100 full-time employees across 6 cities, bbase is a full-service, trend-driven design and production company, deriving inspiration from the street, the catwalk, as well as broader consumer and cultural trends.

For almost 20 years, bbase has designed, manufactured and distributed annually in excess of 10 million pieces of brand-specific, market-targeted, trend-led eyewear and jewelry to leading global retailers and fashion brands in over 65 countries.

The bbase competitive advantage has been earned through rigorous focus on each step of the process. From trend forecasting and market analysis, through to branding and production, logistics and merchandising. bbase are the global specialists in the design & manufacturing of eyewear and jewelry for private label, OEM+ODM programs, supporting partners with exemplary service every step of the way.

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product development & design

The bbase design culture is collaborative, committed to answering the needs with product and design solutions for lifestyle fashion brands. From concept to creation, bbase’s in-house team of product developers and experienced designers across Hong Kong, New York and London, are supported by 2D-3D technical designers, a stand-alone sample room, mold making capacity and an extensive materials range. A dedicated team are appointed for each retailer or brand, developing both private label and customized programs.

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trend analysis & forecasting

bbase expertise in eyewear and jewelry trend research, analysis and forecasting delivers partner clients valuable and informative global intelligence. Trend reports research and build from micro-to-macro trends across broad market sectors, then focus on our category specialties to ensure clients access key moods, market influencers, evolving consumer trends, the broader cultural indicators as well as specific product advice. The goal is to support client’s category growth with strategic range planning and intelligence, relative to the retailer or brands specific price, market and demographic positioning and segmentation.

With an acute understanding of the global fashion market, bbase focuses on brand audience and positioning, combining specific brand profiles with extensive research to ensure clients have access to the latest global trends directly influencing their customer.

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account & merchandise management

bbase hosts account management offices and showrooms in London, Barcelona, New York, Hong Kong and Wenzhou respectively. This allows direct interaction from market to factory in all regions including the United Kingdom, Europe, USA, Canada, China and across Asian Pacific markets.

In partnering with bbase, clients experience coordinated communications with high level efficiencies across account management, merchandising and production logistics. Senior account management teams consistently drive impressive results in profitability and top line growth, matched with a dedicated merchandise management team, appointed to each client, handling the co-ordination of all phases of the process of development and production programs.

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client portfolio

By design, bbase’s reputation in the fashion accessories industry allows it to count some of the biggest names in retail among its trusted client base. Longstanding relationships include Inditex brands, H&M, Ascena Retail Group, inc., American Eagle Outfitters, Urbn group brands, as well as online retailers Asos, Zalora and others.

True to our design heritage, bbase continue to design and develop with emerging brands and welcome discussions in this area.

bbase shape-shifts to fully embody each brand’s design values with confidence and integrity, working to deliver bespoke and exclusive collections to all clients.

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production

bbase has state-of-the-art production facilities and strategic alliances across China, with capacity across Italy and Japan. Dedicated merchandising and production teams have proven strength and experience managing critical production paths, with seamless efficiency.

Enduring relationships across the board allow for stability and scale in production capacities, absolute certainty of quality control, and assurance in global compliance standards. Manufacturing capabilities include injected plastic, metals, and handmade optical grade acetate.

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innovation

Innovation in materials, future-facing industrial technology & design.

Through these thoughtful and intelligent innovations, bbase skillfully embodies a brand’s values and integrity. It then uses its own production expertise to deliver fast-fashion sunglasses, optical-grade handmade eyewear, fashion jewelry, and packaging programs.

As brands and retailers focus on differentiation through unique product and price offerings, aligning quality in materials, price and production level becomes essential. bbase specializes in recognizing and delivering production to meet these needs. This has enabled bbase to bring to market an exciting new wave of bespoke premium private label collections. Collections to date have included Madewell, Anthropologie and Massimo Dutti.

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logistics

bbase has wide-reaching global distribution coverage, with capabilities to ship directly to retail partners’ distribution centres globally.

Dedicated in-house bbase teams are integral to managing compliant production, QC, accounting, merchandising and shipping. Pricing options include FOB (free on board), CFR (cost, freight), and DDP (delivered duty paid).

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compliance & ethics

Production compliance is attained by bbase dedicated Audit and Compliance management team and our Production Management teams, who continually monitor and upgrade all processes and units. For client surety, all facilities are third-party accredited to global standards, with reports available from SGS, ITS, Bureau Veritas amongst other.

In-house testing laboratories and quality control teams provide instant feedback at production, on global compliance for all statutory chemical and product compliance across eyewear and jewelry regulations. Additionally, bbase conduct pro-active research on emerging compliance and testing issues, to then advise clients in advance of regulation, the path to achieving future compliance to market.

Contact bbase for updates on current regulations inc:

  • American Standards (ANSI Z80.3:2018 & CPSIA ; CA PROP 65)
  • European Standards (BS EN ISO 12312-1:2013 + A1:2015; BS
  • EN14139:2010; EN 16128:2015 ; REACH)
  • Australian Standard (AS/NZS1067.1:2016)
  • Chinese Standards (QB 2457:1999, GB 10810.3:2006)